Google First Page for Brick and Mortar Stores & Online Shop Increases Revenue Record Numbers Year-after-year!

Purchase Green Artificial Grass

Purchase Green Artificial Grass Staff Photo

Jeremy, SEO Strategist of Adept At SEO dramatically helped increase quality (people ready to spend) organic traffic & revenue exponentially within months for Purchase Green, an Artificial Grass Company.

Within a year, Purchase Green outranked Wal-Mart, Home Depot and their other "previous" top competitors in Google for the search term "artificial grass." They currently have Google First Page (in the top 3 spots) for over 50 revenue generating search terms nation-wide which continually increases their revenue dramatically year-after-year.

  • VIEW THEIR GOOGLE FIRST PAGE RANK RESULTS FOR “REVENUE-GENERATING” KEYWORDS!
  • National SEO and Local SEO strategies implemented made them appear within the top 3 spots of the Google Maps Local 3-Pack in over 20 cities (essential for Service Businesses that rely on phone calls) for their top keywords
  • Top “revenue-generating” keyword we targeted to rank is “artificial grass
  • Purchase Green website is ranking within the top 3 Organic Placement spots on Google First Page (which continually bring them lots of leads and business!) in over 20 targeted cities for their top keywords!
  • 45% increase in organic traffic within first 3 months for artificial grass keywords year-over-year
  • Google First Page for top "revenue generating" keyword "artificial grass" was obtained within 6 months in various locations their stores are located
  • Quality leads increased over 35% within the first 3 months of SEO work for their artificial grass products
  • Backlinks of the highest quality were built targeting their top revenue generating keywords
  • Search Engine Optimized Content helped increase rankings quickly
  • Google first page for “buyer intent” keywords such as "where to buy artificial grass" increased the amount of quality leads due to those searching “locally” with the “where to buy” usage in their Google Search

Client Overview

At Purchase Green their passion is helping customers create sustainable beauty by developing artificial grass products that are as easy on nature as they are on the eye.

Purchase Green Case Study

Purchase Green website provides artificial grass products both online and in their brick & mortar stores

Their mission is to offer the best products at the best prices with the best service. Their solutions beautify while saving water and energy for the environment and time and money for our customers.

And their philosophy is simple – They educate the customer so they can decide on purchasing.

SEO Problem

Purchase Green wanted to increase rank of their top keyword "artificial grass" along with related keywords that would drive traffic and revenue to their website and brick and mortar stores.

SEO Solution Results

Jeremy, SEO Strategist of Adept At SEO created & implemented a variety of SEO strategies.

One of those strategies was to revamp the design of their e-commerce store (with design help and programming by Salted Stone).

This helped their online shop gain tremendous organic growth from revenue generating keywords.

Jeremy also created a nation-wide location page strategy to help Purchase Green dominate local searches on Google First Page in both the Google Maps Local 3-Pack (which lists their Google My Business page within the top 3 spots) and in Organic Placements (which also includes getting some of their Yelp pages on Google First Page as well)!

Google First Page was acquired within months for their top "revenue-generating" keyword "artificial grass" in several targeted cities.

This led to dramatic revenue increases year-over-year since working together which also dramatically increases their return-on-investment year-after-year.

SEO Solutions & Strategy

Below are a fraction of the SEO solutions implemented to grow Purchase Green’s ranking and revenue like they never experienced before!

SEO Solution: Search Engine Optimized Content

Jeremy of "Adept At SEO" created a variety of On-Page SEO strategies based on the creation of search engine optimized content.

These SEO content pages targeted their top revenue generating keyword "artificial grass" and other relevant "revenue generating keywords" based on extensive keyword research.

Search Engine Optimized Content strategies also focused on "buyer intent" keywords such as "buy artificial grass" which ranks their online shop page.

In addition, for those searching for "navigational intent" keywords such as "where to buy artificial grass" a dedicated strategy was used to rank their brick & mortar store locations on Google First Page in both the Google Maps Local 3-Pack (which lists their Google My Business page within the top 3 spots) and in Organic Placements!

SEO Solution: Quality Backlinks & Example

Jeremy of “Adept At SEO” led a team of outreach experts to build “high quality (Google-approved)” backlinks to the Purchase Green website.

The strategy was to use anchor text and other on-page SEO on the websites linking to the Purchase Green website.

This helped sky-rocket their rankings faster by amplifying On-Page SEO implemented by Adept At SEO, which in turn magnified positive rank signals to Google.

Not only did we rank them Google First Page, but we have kept them there since we ranked them!

View a recent example of a quality backlink we acquired for Purchase Green below.

Example 1 of Quality Link Building for Backlinks

Example 2 of Quality Link Building for Backlinks

Example 3 of Quality Link Building for Backlinks

Google First Page Result Screenshots & Data for Purchase Green

Instructions:

Mobile searches are displayed in screenshots below as Google shows the most updated search result listings in mobile search; info from Google about that here: Google focuses on Mobile Search.

Screenshots below were edited to include colored arrows used as Rank Positions on Google First Page to point out the successful rank for our client. Colors are explained as follows:

  • Orange Arrow: AdWords placement of Purchase Green Artificial Grass found during search
  • Yellow Arrow (Number represents position on Google First Page): Purchase Green Artificial Grass Organic Position ranking
  • Purple Arrow (Number represents position in Google Maps Local 3-Pack on Google First Page): Purchase Green Artificial Grass Organic Position ranking as a highlight from Google
  • Green Arrow (Number represents a BONUS position on Google First Page due to our effective SEO): Purchase Green Artificial Grass Organic Position ranking as a highlight from Google
  • Green Arrow (Number represents position on Google First Page): Purchase Green Artificial Grass Yelp.com ranking on Google First Page. View example.
  • Blue Arrow:
    • At the top of each screenshot it highlights the keyword searched
    • At the bottom of each screenshot it highlights the location where the Google search took place

Location: Concord, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 1

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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AdeptAtSEO SEO Case Study Photo


Location: North Las Vegas, Nevada, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1 & 2!
Organic Position, Mobile: 2 & 3!

AdWords Placement in Mobile Search?: No
Mobile Screenshot: View below

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AdeptAtSEO SEO Case Study Photo


Location: South Las Vegas (Henderson, Nevada, United States)

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 3
Organic Position, Mobile: 2 & 3!

AdWords Placement in Mobile Search?: No
Mobile Screenshot: View below

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AdeptAtSEO SEO Case Study Photo


Location: Dallas, Texas, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 3
Organic Position, Mobile: 2

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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AdeptAtSEO SEO Case Study Photo


Location: Encinitas, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 2

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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Location: Escondido, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 1

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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AdeptAtSEO SEO Case Study Photo


Location: Laguna Niguel, California, United States (South Orange County)

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 3

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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AdeptAtSEO SEO Case Study Photo


Location: Los Alamitos, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 2

AdWords Placement in Mobile Search?: No
Mobile Screenshot: View below

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AdeptAtSEO SEO Case Study Photo


Location: Murrieta, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 1

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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Location: Palm Desert, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 2

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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Location: Petaluma, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 2

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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Location: Rancho Cordova, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 1

AdWords Placement in Mobile Search?: No
Mobile Screenshot: View below

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AdeptAtSEO SEO Case Study Photo


Location: Sacramento, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile:1

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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AdeptAtSEO SEO Case Study Photo


Location: San Bernardino, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 1

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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AdeptAtSEO SEO Case Study Photo


Location: San Dimas, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 1

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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Location: San Jose, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 2

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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Location: Stockton, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 2

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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Location: Yuba City, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 1 & 3!

AdWords Placement in Mobile Search?: No
Mobile Screenshot: View below

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AdeptAtSEO SEO Case Study Photo


Location: Riverside County, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile:3
Organic Position, Mobile: 3

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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Location: San Diego, California, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 4

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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AdeptAtSEO SEO Case Study Photo


Location: Phoenix, Arizona, United States

Keyword: artificial grass

Google Maps Local 3-Pack Position, Mobile: 1
Organic Position, Mobile: 4

AdWords Placement in Mobile Search?: Yes
Mobile Screenshot: View below

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